Literature Review: Impact of Integrated Marketing Communication on Customer Perception in the fashion industry
The researcher will review some existing literature and findings that are closely related to the research topic. This chapter will include a broad discussion about Integrated Marketing Communication in light of previous literature. Also, the consumer
Marketing is the activities undertaken by the company to promote a business product or service at the market price to receive the desired value (Alserhan, 2011). Principles of Marketing HND Assignment will create an understanding of how to write principles of marketing by explaining
Introduction At present, globalization has evolved the way we perceive our daily life. Businesses are no longer confined within geographical and political boundaries. While some businesses seek growth domestically, there are also greater opportunities for businesses to seek growth in the global market (Waters, 2017). The