SWOT analysis of Premier Inn.  

SWOT Analysis is an established management framework that helps a brand such as Premier Inn to measure its operations & business performance in relation to its rivals and industry. The main aim of the SWOT matrix is to discover the methods that a firm can take advantage of outside chances, address threats and build upon and defend the strengths of Premier Inn and eliminate its weaknesses. 

Strengths  of Premier Inn

• Premier Inn has 590 hotels and 43,000 rooms, developing as the leading Hotel Brand in the UK. At the British Travel Awards 2017, the hotel was awarded the ‘Best UK economy hotel brand’ for the 7th year in a row. Premier Inn is regarded as a reasonable and modest hotel brand for them. They employ famous support personalities like Lenny Henry for good reputation advertising and are a well-recognized symbol. Premier Inn has a wide range of strengths to flourish on the market. These strengths not only safeguard the market share in existing markets but also contribute to new market penetration. 

Weaknesses of Premier Inn

• The areas in which Premier Inn can improve include weaknesses. Strategy is about making choices and weaknesses are the areas in which a business may enhance its competitive advantage and strategic position utilizing SWOT analysis. As an economical hotel brand, Premier Inn might be perceived as a lower-end hospitality brand that also may imply a low-quality service. In comparison to its major rivals, Premier Inn has a very limited global footprint. Because of the brand’s intense competition, margins are thin. 

Opportunities of Premier Inn

• In the Republic of Ireland, Premier Inn will be initiating an entry into the new market. Some buildings illustrate the modern design and decoration of the rooms. A contract for the entire renewal of floor and wall tiling and the solution of the combustible cladding problem has been handed to a team of contractors. 

Threats  of Premier Inn

• Premier Inn faces legal risks from trade union leaders and health and security leaders that may potentially lead to court proceedings if they are not handled. While Holiday Inn, Easy Hotel and Ibis are the primary rivals in the same budget category in the hotel sector, Marriott and many other, independent hotels are very competitive.