Currently, Airdri has some loopholes in the current scenario of its marketing plan. The current scenario can be analyzed both internally and externally. SWOT Analysis of AIRDRI will give us clear insight into their internal and external situation. Let’s dig into the SWOT Analysis of AIRDRI
Strength: The main strength of the current market plan of Airdri limited is the competitive pricing strategy to price the products of Airdri limited. Another strength can be the lower manufacturing cost by moving production to China.
Weakness: Airdri nave has not used any social media platforms to promote its products efficiently. The poor management promotional activities are a massive weakness for Airdri limited.
Opportunities: Airdri limited has a huge opportunity to increase its market share by enabling home delivery services at a cheaper cost. To this date, it only focused on the production of its products, but it can use home delivery services to attract new customers and increase market share.
Threats: The growing number of competitors is a threat to Airdri limited. The competitive market for electronic products is becoming stricter with new companies and new technologies. Airdri must keep itself up to date with the technologies, or the lack of knowledge quickly poses a threat to the company.