Welcome to our comprehensive guide on Unit 02: Marketing Processes and Planning Assignment Sample. In this blog, we delve deep into the world of marketing processes and strategic planning, providing you with a valuable sample assignment to aid your understanding. Whether you’re a student seeking insights or a marketing enthusiast looking to enhance your knowledge, this resource is designed to be your go-to reference. Let’s explore the intricacies of marketing and planning together through this informative assignment example.

Explain the concept of marketing and marketing operations including the different areas and roles of marketing.

The primary objective of marketing strategy configurations would be the marketing concept. It includes advertising tactics that have an impact on the intended customers and goods of the organisation. Though the marketing concept emphasizes the requirements and aspirations of clients, the marketing operation is built for a service methodology.
Concepts in Marketing
Digital Media Advertising: Philip Kotler describes his idea of social promotion as a management approach that seeks to promote worker satisfaction as well as a lengthy customer as well as person’s benefit to meet organisational goals and commitments.
Product Promotion: It refers to Zara Vietnam’s efforts to boost revenue despite ignoring customer satisfaction, effective manufacturing, and accounts receivables. This adaptation of advertising concepts and methods to public settings is known as social advertising (Kurl, 2019).
Campaigning: This is a unification among all administrative, conventional, intellectual, sociological, and cultural underpinnings of advertising that also focuses on the interactions between neurological activities in addition towards the realities and practical discoveries of marketers.
Areas of Marketing
Connectivity: The right concept regarding Zara Vietnam and thus its goods or solutions must be communicated in advertising messaging initiatives to function.
Administration of a Business: The goal of trademark administration is to ensure initiatives for goods as well as companies maintain the continuity of overall authenticity. To satisfy business overall consumer requirements after implementation, it is indeed crucial to keep an eye on comments and developments (Bennett, 2022).
Advertising: Customer handles make up the majority of those employed in advertisement inside this commercial industry.
Role Of Marketing
The following are examples of the corporate’s most crucial contributions to a commodity’s achievement:

o Fulfils customer demands
o Guarantees a group’s preservation, expansion, and notoriety
o Expands the industry
o Choosing the appropriate cost
o Increased merchandise selection
o Produces usefulness
o Account management

Analyse the role of marketing in the context of the marketing environment.

The importance of marketing in firms nowadays makes it impossible to disregard its role. Currently, big and small businesses are vying for the identical marketplace, singular smartest creative and forward-thinking ones ultimately wins. Creating connections connecting clients and even the businesses serving, the marketplace is a key function of advertising. Marketers develop strategies, techniques, and pertinent media based on internal criteria. The Zara Vietnam symbol has an impact on employee behaviour as well as Zara Vietnam’s performance. For instance, a company that is open to new ideas from driven employees could be very effective. vast outer environment Any Zara Vietnam may gain from marketing since it engages clients and helps customers choose maybe to buy their products or services. A marketing plan’s element, an advertisement plan, helps to build and maintain need, application, reputation, competition, and other factors. The fields of Global brands and equipment are currently experiencing an already frequency of technological as well as advertising advancements (Chaffey & Ellis-Chadwick, 2022).

Explain how the marketing function relates to the wider organisational context.

Through promotion, a company like Zara Vietnam can reach possible buyers with the item-selling pitch. Marketing creates sales pitches that convince consumers to make purchases.

Determining whatever the targeted clients need and therefore teaching the remainder of the corporation to supply such goods and solutions is the discipline of marketing. To ensure that the solutions that leave the assembly plant, satisfy the needs of the customer, branding collaborates with both the merchandise development and marketing division. To ensure commodities reach the place of the sale so the customers could acquire them and marketing may collaborate along the additional sector.
A marketing administrator is in charge of supporting an institution’s brand awareness, publicising the firm’s products to consumers, and boosting brand recognition via social media channels (Johnson, 2018).
The administration of marketing is crucial to the company. It aids in the discovery of product offerings and the development of successful exploitation tactics. Nevertheless, the performance of the business and advertisement are closely related.
Advertising, sales promotion, social media advertisement, etc. are all part of the promotion process. A B2C enterprise Zara Vietnam focuses on personal marketing in addition to sales and marketing campaigns (Grewal & Levy, 2022).
Finance and Marketing
The advertising responsibilities include strategic administration, advertising analysis, a platform to assist selling, the creation of new products, a financial group, distributed networks, a personnel resources unit, etc.
Several common advertising duties include:
• Purchasing
• Selling
• Knowledge of the economy
• Threat
• Standardisation
• Transportation


Analyse the significance of interrelationships between marketing and other functional units of an organization.

The main objective of marketing is to increase sales for the company, which can be done by simultaneously involving all other organisational departments (Hampton, 2020). Once more, the financing division gives the sales section the funds necessary for the creation and execution of its promotional strategy. To meet economic requirements for both operations and commodities, the processing industry cooperates with the transportation industry. To develop a successful marketing approach, extensive collaboration with the group’s many functional departments might be required. There could be a risk of operating regional disputes while achieving the long-term vision because of the framework of public bodies.

Compare how different organizations apply the marketing mix to the marketing planning process to achieve business objectives.

People, product, pricing, marketing, site, package, and placement are the other six elements. Given how rapidly products, businesses, buyers, and needs change, it is important to frequently assess the seven Ps to make sure customers are staying on track and achieving the greatest productivity possible.
Name of the P Zara Vietnam Canada
Product distributes its items through five main sections, each of which is related to a specific business area. offers a variety of items for sale, allowing clients to choose the option they feel best meets their needs (Kahn, 2018).
Price Currently, a comparative item strategy is used to establish the pricing structure which would be applied. Furthermore, costs are considered whenever calculating prices for specific enterprises.
Place uses two customer segments to promote its goods. Uses a range of media to sell its products.
Promotions Uses a range of techniques to sell its products. It uses the traditional platform, which includes a televised advertisement and the cellphone. Given the significant annual utilization of Google, Linkedin, and Instagram, it mostly promotes on such channels (Martin, 2019).
People has employees who support its sales force and are consequently vital to its key factors propelling growth. Features personnel working for its customer assistance department.
Process Mechanisms have been established so enabling traders could alert Zara Vietnam (Bovée, 2021).
Features an internet distribution.
Physical Evidence Items are arranged on a few of the company’s bookshelves, each of which has a distinctive colouring and design. Features a fixed broadband system that allows users to view elevated images of the company’s products taken from various angles.

Review strategies and tactical approaches applied by organizations to demonstrate how business objectives can be achieved successfully.

A corporation’s intentions for how it will act as well as make judgments to accomplish its targets and ambitions are outlined in its business strategy. A business plan outlines the steps the organisation must take to accomplish its objectives, which could assist in direct decisions on capital distribution and recruiting. With the use of business tactics, many divisions can work collaboratively to make judgments that complement the company’s overarching orientation. Here are some strategies given below:
Short Time: With reduced wait periods, Zara Vietnam can make certain all its retail locations have the clothing that shoppers are looking for at a particular moment. Engage the target market (TA) when they will be most responsive to driving sales at important digital platforms in their day.
Lower quantities: By reducing the production of a particular design, which also reduces its receptivity to each product, Zara Vietnam generates a false sense of individuality. Another benefit of producing in lesser quantities is that there is much less waste to be thrown out if a model does not grab on anyway or has a bad sales performance.
More variations: Zara Vietnam creates additional fashions, over 12,000 annually, as opposed to creating additional of each type. Usually are rate faster ready to fill the void especially though a type runs over extremely rapidly. Greater options and a better probability of pleasing the customer result from such (advertising, 2019).

Develop a marketing plan that includes key elements of marketing planning for an organization to achieve marketing objectives.

A marketing strategy defines the intended consumer and the best ways to communicate with them, including statistical findings that will inform the company’s next approach. For organisations to manage their efforts and effectively gauge overall effectiveness, a complete advertising plan is required. A well-established plan optimises the effectiveness of each promotion in the context of a coherent approach because marketing is a continuous investment.
Homeworking: The marketing objectives must be SMART, specified, measured, achievable, related, and time-limited. Combined, such objectives must produce both inner and exterior coherence, creating a unified narrative that alerts clients of their precise purpose and expanding on its earlier segments.
Objectives and Goals: The creation of aims that encompass the full year, support the overarching Zara Vietnam strategy, and are both reachable and verifiable is required. Common goals in advertisement tactics include a deliberate increase in product sales as well as an increase in clients. The learner could accomplish this goal with the help of this approach. The type of products or services offered, the timing and location of distribution, as well as the amount of consumer awareness of the company as it develops, must all be taken into account.
Identify The Target Market: A target market is a collection of possible buyers who Zara Vietnam identify in order to market their goods and service. Each group can be split up into more compact units. Traditionally, parts are categorised according to age, region, economy, and behaviour. Describe in depth the characteristics and digital engagement habits of the potential customers (Palmer, 2022). For example, while some restaurants focus on providing affordable lunches to individuals with limited budgets, others cater to aficionados with average salaries beyond $100,000. Spend a little time identifying the targeted audience and possible customers, especially with each of their unique characteristics.
Marketing research strategies: Nowadays, the number of advertising strategies than even previously, making it difficult to choose the strategy that would work greatest for a particular Zara Vietnam. Spend some time researching all advertising channels, including both classic (billboards, TV, radios, newspapers, and magazines) and internet ones. Given that they possess a deep knowledge of various tactics, people would be better able to choose which one is best for Zara Vietnam.
Create a marketing strategy: Select the tactics and channels it will utilize to accomplish Zara Vietnam’s goals and engage with both the intended market after consumers have concluded their research. This must support the advertising strategy and may be dependent on customer habits. Make sure guys maintain a watch on the competition and stay informed about any new dissemination or marketing techniques that the direct audience is adopting.
Creating The Expenditure and Timeline: For just about any marketing strategy, establish a timeline and budget so that it can reach potential buyers during the entire period. It should include a thorough analysis of each promotion’s cost along with a list of all scheduled promotions for the entire campaign. Two examples of items in a commercial schedule are more advertising during the holiday season and a quarter-long strategy to increase sales.
Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objectives.
Tactical Marketing Plan
The two types of tactical marketing planning are foundational as well as ongoing. Keeping the homepage updated and reflective of the Zara Vietnam product’s actual positioning guarantees that the company’s general appearance is correct. This engagement is a fundamental tactical management approach (Rahul, 2018). There are some other strategies though:
o ZARA’s marketing plan excludes radio, print, and broadcast marketing until the business is a sale or offer that needs to be publicized.
o Knowing about technological developments is helpful because the ZARA company has never stopped becoming engaged on social media.
o The production process at ZARA may seem peculiar in comparison.
o For ZARA, meeting the needs of both consumers has consistently come paramount
o Shops for this name could be found in upscale neighbourhoods and perhaps even close to pricey shops with several other labels.

SWOT Analysis

Strength • Fashion-forward attire
• Worldwide scope
• Worth of a trademark
Weaknesses • Insufficient distribution network
• Sporadic advertisement
• Inadequate spec sheets (Salahie, 2022)
Opportunities • Worldwide industry size
• Internet methods
• Developing a brand image
Threats • Impersonations in rapid style
• The COVID-19 epidemic

5c Analysis

Zara Vietnam Zara Vietnam trend would be able to employ advertising assets more effectively thanks to the corporate study.
Customers Advertising executives at Zara Vietnam may analyze customers based on sector development rates and prospective marketplace sizes for both the total marketplace as well as the targeted sector.
Competitors The major task of advertisement strategists and directors is to create promotional campaigns that can help Zara Vietnam fight off competition from both present rivals and potential rivals.
Collaborators Zara Vietnam must examine the production network carefully depending on a lot of variables, including negotiating strength, the contributions that vendors provide, the production store’s adaptability and speed, and income distribution at every stage of the production cycle (Tosdal, 2021).
Context Contextual assessment involves the thorough examination of macroenvironmental elements like the geopolitical, sociological, as well as financial climates in the marketplaces where Zara Vietnam competes.

Produce a media plan that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief.

A media plan indicates how to effectively convey the marketer’s information to this same target audience. Broadly speaking, such a media plan aims to identify the mix of mediums which enables the advertiser to convey the information to the broadest possible audience at the cheapest possible expense (Jackson, 2021).
Media Plan
Name Aims Mediums Recommendation Budget
Print Media Highlights Zara’s ambitions Newspapers
Annual Articles
Booklets Attractive Advertising styles 20000
Online Platform Highlights Zara’s Objectives Facebooks
Games Proving Online offers 40000
Campaign Convincing People about the Products Universities
Public Institutions Providing their products to try them 3000
Sponsor Zara is connected to every sector Numerous sports teams (Umberger & Hine, 2022). Providing them with playing pieces of equipment 20000

Tactical Actions
The selling of products to wholesalers, who then disperse them to multiple outlets dispersed around the country, comes next. competitors’ information may not be published or their operation could be extra costly.
Paid Marketing: Marketing which appears as a consequence of Zara Vietnam’s sponsored positioning is referred to as compensated marketing.
Using Websites: Blogging postings, as well as online networking profiles, are examples of the branded press, which includes material that belongs to the business.
Acquired Publicity: The exposure a corporation receives through sources additional beyond its own business is referred to as acquired press.
Offers: Compensation marketing, billboard adverts, and customized material are all examples of such.

Marketing Budget
The key reason for Zara’s success has been linked to its ability to swiftly adopt emerging fashion trends and implement these into its displays (Nieschlag & Hörschgen, 2021). Zara recognised an important market opportunity that only a few clothing firms had effectively exploited from the beginning. A prediction of Zara Vietnam’s promotional costs for a specific particular frame is referred to as a marketing budget. The amount of cash Zara Vietnam is prepared to set out to achieve business marketing goals is highly crucial. Zara Vietnam carefully observes how fashion is evolving and changing every day all across the world. It creates new layouts based on the most recent trends, then distributes them in stores together within a couple or over. Contrarily, the bulk of rival clothing brands would need close to 6 years. It uses traditional commercial techniques, including broadcasting and TV advertisements. The first scenario is when it delivers products directly to a customer’s web browser (Griffin, 2022).
Name Cost
Event 20000
Electronic Content 20000
Digital Media 40000
SEO 10000
Total 90000

Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication.
Companies like Zara Vietnam utilizes integrated media, which combines several media types and distribution methods, to communicate knowledge with consumers. This may include a mix of conventional communication (such as printing and posters), online medium, broadcasting internet, or item design (Weis, 2018). To attract every potential individual of the intended group, the marketer’s goal is to establish the company omnipresent for a while. In contrast to multidimensional or integrated communication, which engages distinct groups on various marketing media, combined branding places a strong emphasis on uniform communication throughout systems (Jaman, 2018).
Email: Although it appears almost antiquated in this moment and age, e-mail is still one of the finest methods to communicate with business consumers since it is quick, easy, and inexpensive.
Webpage: A web page is essential for doing Zara Vietnam. Consumers frequently anticipate webpages to enable individuals to purchase things verify expected fulfilment timetables and depend on knowledge services.
Phone Communication: Utilizing mobile devices in the workplace can increase workplace relationships, accessibility, performance, and protection. Terms of enhancing user experience by using mobile devices. keep in touch with the company, clients, and vendors.
Texting: Regardless of the magnitude of Zara Vietnam, texting with consumers could be a terrific method to engage among them.
Social Media: Digital networking has produced an entirely different method of communicating with clients. On one hand, anyone could advertise Zara Vietnam goods and businesses using social networks. However, users may also have private conversations with people using their identities.


The advertising approach can be planned effectively using the promotional management method. Even absent a clear objective, this is impossible to assess the effectiveness of any advertising initiatives. By using the steps in just this method, one may develop an advertising strategy that has a purpose, intended results, quantifiable benchmarks, and specified tactics (Williams, 2021). The first step in effectively advertising business companies would be to create a comprehensive marketing strategy, whereby every action is founded on thorough study and clear objectives, is put into action as soon as possible, and then is then thoroughly assessed by Zara Vietnam.

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