Marketing In The Age Of Competition A Research on TESCO. This research examines TESCO‘s marketing strategies in the face of intense competition. As a prominent multinational retail corporation, TESCO has consistently adapted its marketing practices to thrive in the modern business landscape. By analyzing TESCO’s approach, we gain insights into effective marketing techniques that can be applied across industries. Focusing on innovation, customer-centricity, and strategic decision-making, TESCO has positioned itself as a market leader. This research explores TESCO’s marketing initiatives, providing valuable lessons for marketers navigating the challenges of fierce competition in today’s dynamic marketplace.

Aims and objectives

  • A brief explanation of Tesco’s marketing model.
  • How conventional promotional methods, such as those employed in broadcast, radio, postal, and expression campaigns, were once the main focus of advertising.
  • Ways of Tesco’s marketing aims to establish an offering or service, find the perfect consumers, and then attract those consumers towards the item or provider offered (Higashiyama & Kinoshita, 2019).

Research Questions

  • Advertising Moral mores may affect customer decisions
  • What role does consumer diversification play in branding?
  • Does truly exist a strategy for effectively raising company recognition among businesses?
  • Where could advertising firms or another organisational assessment and customer perspective analysis be?
  • How important of a part do social media stars have in modern branding?
  • So how would businesses decide whether to upgrade their commodity?

All the data used here was gathered from renowned sources. Every single effort was given to maintain both potency and efficiency. Newspaper, online articles, and interactions with the company employees and its regular customers are enough to prove that this research is highly reliable (Ranger, 2022). Tesco concentrates on luring consumers with its renowned mean value policy. to understand whether Tesco frequently employs material advertisements and newspapers to deliver specific information to current and potential shoppers. The company primarily relies on promotional services to attract prospective customers and retain old consumers.

Marketing Channel

Figure: Marketing Channels


Reason for Choosing this Topic 

  • I chose the subject since I’m knowledgeable about all the relevant facts, thoughts, and viewpoints and, therefore, would develop and clarify them during the exercise.
  • I additionally selected the issue, although I was confident in my ability to educate people on it by laying forth adequate information backwards.


An additional approach of collecting evidence would be used to acquire knowledge for the investigation (Barbarians, 2021). It includes some tools, such as volumes, periodicals, publications, and periodicals, that may be employed to compile relevant information. Huge volumes of material shall be gathered before the important material, which might increase the effectiveness of the entire experiment, is chosen. Since subsequent information meetings might require additional effort and grant the investigator less influence throughout the investigation process, fundamental information acquisition will be foregone in preference of collecting research (Wofler, 2021).


Gantt chart

Aims First week Second Week Third Week Fourth Week


References used in Marketing In The Age Of Competition A Research on TESCO

Barbarians, B. (2021) Modern business .. 4th edn. New York: Alexander Institute. 

Chaffey, D. and Mercanti-Guérin Maria (2020) Marketing Digital. 14th edn. Montreuil: Pearson. 

Etzel, M.J. and Stanton, W.J. (2018) Marketing. 6th edn. New York: McGraw-Hill. 

Higashiyama, K. and Kinoshita, S. (2019) Tactics. 5th edn. Los Angeles, CA: Tokyopop. 


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Categories: Research Proposal